Santiago Rodriguez, PhD Tourism

How To Get Results With AI In Tourism (+Workshop & Gift) If you’ve noticed that I’ve been a bit quieter lately, it wasn’t by accident. I stepped back to focus on building something very unique. Something I wish had existed years ago when I was trying to understand how to use AI practically in tourism, not theoretically. And before we go any further, let me set one expectation clearly: At the end of this article, I have a gift for you. A practical gift that will help you to apply what you are...

In today’s tourism sector, professionals face the challenge of developing strategies that truly connect with high-value visitors. And in a context of unpredictable trends and shifting visitor preferences, crafting a targeted, successful strategy becomes a high-stakes task. Travel brands and Destination Marketing Organizations (DMOs) often lack clear insights into consumer behaviors and market dynamics, making it difficult to be strategic for future growth.

In today's rapidly evolving tourism landscape, leveraging Artificial Intelligence (AI) can be the key to staying ahead. This guide will walk you through a 4-step process: from 1. Strategizing, to 2. Market Intelligence, to 3. Content Creation, until 4. Outreach, using nine free AI tools. So, let's dive into how to go from insights to results in 4 steps with tourism AIs, plus how to get the 9 free AI tools.