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Santiago Rodríguez

How to Attract Tourism And Get the Visitors You Want

Get the tools to dominate the process of attracting the type of tourism you want.

A great hands-on course for beginners, indispensable for seasoned professionals!

Attract The Tourism You Want cover

Why it matters?

This is what global voices say about the importance of attracting the type of visitors you want to your destination and business... 

"Tourism: growth is not the enemy; it’s how we manage it that counts."

WORLD TOURISM ORGANIZATION

"Tourism should and can contribute positively to the communities upon which it depends."

WORLD TRAVEL & TOURISM COUNCIL

"As visitors, we share the responsibility to act in a responsible manner to protect and respect local customs."

GLOBAL SUSTAINABLE TOURISM COUNCIL

What will you learn inside?

01

Getting started

A refreshed perspective on tourism

  • Understand what tourism really is about.

  • Identify the type of tourism you really want.

Getting started A refreshed perspective on tourism

02

Getting enhanced

Determinants to attract tourism

  • Understand why destinations don't attract tourism.

  • Discover the top factors to attract tourism.

  • Learn how to enhance your key capacities.

Getting enhanced Determinants to attract tourism

03

Getting the tool

The full picture to attract tourism

  • Discover the tool for decision-making and action.

  • Get the tool and understand how it works.

Getting the tool The full picture to attract tourism

04

Getting down to action

Putting together your action plan

  • Review the process to attract visitors you want.

  • Put all lections together for your own case.

  • Get your action & tracking plan ready!

Getting down to action Putting together your action plan

1

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It is very hard to get the wrong type of visitor to behave in the right way. So, let's attract the right ones from the beginning.

It is not the quantity, but the quality of visitors that will make the business and the host communities thrive.

KEY FACTS TO CONSIDER

Instantly Unlock Attract The Tourism you Want

€59

60 short minutes ✅

19 actionable lessons ✅

Experience-driven tips ✅

Science-backed content ✅

3 unique tools to take action ✅

Here is the full curriculum

Part 1: Introduction

  • Welcome

  • Audio version download
     

Part 2: A Refreshed Perspective On Tourism

  • Get a Refreshed Perspective About: What is Tourism?

  • Assignment: Identify the Type(s) of Tourism You Want

  • ​​Types of Tourism List and Definitions


Part 3: Destinations Don't Attract Tourism​

  • Why Destinations Don't Actually Attract Tourism

  • Summary + Full Article
     

Part 4: Determinants To Attract Tourism

  • Determinants based on +40 Years of Experience & Knowledge

  • Summary + Top 10 Determinants + Full Article

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Part 5: Enhance The Top 1 Determinant: Collective Action

  • Top 1 Determinant: Collective Action Through Social Capital

  • Assess Your Collective Action Skills: Reach Your Goals!

  • Collective Action:  Summary + Assessment Questions + Full Article

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Part 6: Enhance Top 2 Determinant: Defined Target Market

  • Top 2 Determinant: Defined Target Market - The Cornerstone

  • Describe The Traveler You Want To Attract

  • Assignment: Write The Profile Of The Traveler You Want!

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Part 7: Full Picture To Attract Tourism (iModel)

  • iModel Intro: Manage The Full Picture To Attract Tourism

  • iModel Matrix + Summary & Full Article

 

Part 8: Applying The iModel For Decision-Making And Action

  • Master The Process To Attract The Visitors You Want

  • Apply The iModel To Get The Visitors You Want

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Part 9: Wrapping Up

  • Takeaways and Next Steps to Attract Visitors

See you inside!

Unlock your capacity to Atrtact the Visitors You Want Today

Santiago Rodríguez, PhD
Tourism Productivity & Tools
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