Absolutely. Santiago has a strong network of international experts and partners and he can put you in touch with the right people to support you in the implementation of the strategies you defined together during the coaching program, especially in the area of highly affordable and highly efficient multilingual content creation and online marketing.
Santiago’s coaching uniquely fuses deep tourism expertise with AI-powered tools, delivering sector-specific market intelligence, ready-to-launch campaigns, and a repeatable four-phase framework that you can choose to master alongside him or have it done-for-you.
By the end of the program, you’ll leave with a data-driven visitor-growth blueprint, an AI-powered system revealing your most profitable market segments, a library of high-impact content ready to deploy, and a proven outreach system. And, just as important, the AI fluency and strategic confidence to replicate and scale these results on your own.
At the outset we run a 90-minute strategy session to map your goals, challenges, and visitor targets; that intel fuels a bespoke action plan in our four-phase framework, which we then tailor each week. AI tools, content topics, and outreach channels all pivot around your data, capacity, and timelines, so every tool, template, and milestone is used to move the needle for your specific destination or brand and for your professional growth.
Santiago Rodríguez, PhD in Tourism, is an international expert implementing practical solutions globally backed by science, with over two decades of experience in tourism development across the private, public, community, and academic sectors.
His extensive background and deep understanding of the tourism phenomenon make him exceptionally qualified to guide destinations, brands, and professionals.
Santiago's experience has successfully helped individuals and organizations globally to achieve their objectives.
His reputation, backed by years of real-world experience and expertise, ensures that the coaching you receive is both relevant and effective.
The coaching package is designed with your busy schedule in mind. The sessions are remote, offering the flexibility to choose times that work best for you. The package is structured over a maximum of six weeks, but it can be adjusted to fit your agenda, ensuring that the coaching process is convenient and non-disruptive to your day-to-day responsibilities.
In addition to the scheduled one-on-one coaching sessions, you will have continuous access to Santiago via email, WhatsApp and LinkedIn throughout the coaching period. This means you can seek guidance, ask questions, or troubleshoot any issues that arise in real-time, ensuring that you have ongoing support to keep you on track toward your objectives.
The coaching targets four high-impact areas: strategic visitor positioning (defining goals and ideal high-value segments), AI-driven demand intelligence (turning search and trend data into clear market opportunities), compelling content creation (using AI to build persuasive campaigns and assets), and conversion-focused outreach systems (preparing campaigns that move attention into bookings). All while sharpening your leadership and AI fluency so you can sustain growth long after the program ends.
The final review session consolidates everything we’ve built: aligning strategies with your goals, fine-tuning your AI tools and content, and locking in a 90-day next-steps roadmap, so you leave with clear KPIs, refined systems, and the confidence to sustain and scale your visitor-growth strategy long after the coaching ends.
Yes, provided you have responsibility (or influence) over visitor growth and are willing to embrace data-driven, AI-enabled tactics. The program is ideal for DMO leaders, destination marketers, tour operator owners, and travel brand managers who can act on strategic insights and campaigns; it’s less suited to entry-level staff or businesses seeking quick, low-value volume without a focus on high-value visitors.
To get started, please contact us through this website to verify availability. Santiago takes only a limited numbers of cases to work with every year.
Yes, the coaching sessions are highly customizable to address the unique challenges and goals you face. Santiago will work closely with you to ensure that the content and focus of each session align with your strategic objectives.
Because the program is built on real-time data and AI tools, you’ll continuously track shifting demand signals, update visitor personas, and refresh campaigns on the fly; the four-phase framework teaches you how to pivot strategy, content, and outreach whenever trends, technologies, or traveler behaviors change, equipping you with an adaptable toolkit and mindset to stay ahead of turbulence in the tourism sector.
The coaching package is designed to be efficient and effective, requiring a total of approximately 5 hours of scheduled sessions spread over a maximum of six weeks. This includes the initial assessment session (90 minutes), three key coaching sessions (60 minutes each), and the final review session (60 minutes). Additionally, there’s ongoing support available via email and WhatsApp, which can be utilized as needed, but it’s not time-intensive.
Most clients notice quick wins within the first two weeks; clarity on high-value visitor segments and AI-generated content drafts, while the full four-phase cycle delivers ready-to-launch campaigns and measurable audience traction inside 60 days, with momentum building as each phase layers strategy, data, content, and outreach.
In a 90-minute kick-off session, we blend a short pre-call questionnaire, a live diagnostic of your existing visitor data and assets, and an AI-powered market scan; we cross-check the insights against your goals, resources, and bottlenecks; score each area for impact versus feasibility; and leave with a ranked set of 3-4 priority levers that will drive the fastest, highest-value results through the four-phase framework.
Yes, while the curriculum is rooted in tourism use cases, any executive tasked with attracting high-value audiences, launching data-driven campaigns, or integrating AI into growth strategy can benefit. The four-phase framework: strategy, demand intelligence, AI-powered content, and conversion outreach, applies equally to sectors like hospitality, events, and destination real estate; we simply tailor the market research and messaging to your specific industry during the initial assessment.
Yes, you can arrange an introductory call or a brief consultation with Santiago to discuss your needs and get a feel for his coaching style before committing to the full package. Simply click on any of the "Enquire About Coaching" buttons on this page.
The ongoing communication via email, WhatsApp and LinkedIn is a crucial part of this coaching package, providing continuous support throughout the coaching period. This allows you to seek advice, clarify doubts, and get real-time feedback as you implement strategies. It ensures that you are never left to navigate challenges alone and can maintain momentum between the formal coaching sessions.
