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Get International Visitors: The Execution Program
With the Herrmann Global team, we will help you attract your ideal international visitors.
Leverage world-class, highly-affordable Market Intelligence, Multi-lingual Content Creation, Online Marketing & Travel Trade.
Santiago Rodríguez, PhD
Vice President
Tourism Research & Stratregy
Do any of these challenges sound familiar?
➜ What are the best international markets for me?
➜ How do my ideal visitors plan and book their trips?
➜ How do I connect the dreaming and booking phases?
➜ What is the best allocation of my marketing resources?
➜ What is my marketing strategy’s performance every year?
➜ How do I get the support of my strategic decision-makers?
➜ How do I contribute to host communities through tourism?
IF SO, THE
HERRMANN GLOBAL TEAM CAN HELP!
What Is?...
Herrmann Global is a leading tourism insights and marketing agency utilizing the latest digital technologies along with authentic storytelling to create cost-effective campaigns for global tourism brands that inspire sustainable & meaningful travel.
Working with over 130 big, medium, and small destinations and companies in America, Europe, and Southeast Asia to help them reach their goals and use tourism as a force for good in host communities.
1
International Market
Intelligence
Discover your ideal markets, what those travelers have in their minds, and what the media tell them about your destination.
2
Multi-lingual Content
Creation
Influence what your ideal visitors think about you with relevant stories and itineraries distributed through the right platforms.
3
Targeted Online
Marketing
Drive consumer traffic to your content with strategies that connect your stories with the right audience.
4
Strategic Travel
Trade
Build strong, long-term partnerships with travel agencies that drive your ideal visitors to your destination and business.
How Do We Help You Get Your Ideal Visitors?
Herrmann Global Is Not the typical data provider, giving only ideas;
Nor the traditional marketing agency driven only by inspiration.
Our team walks the talk with you
From Data To Results:
From getting key data to building strategy, through
executing and engaging your ideal visitors.
No more guesswork about next steps!
And all making sense with your budget.
Who am I?
Santiago Rodríguez, PhD Tourism
As VP of Research & Strategy at Herrmann Global, I contribute to the team with over 20 years of international experience implementing science-based solutions in the public, private, communitarian, and academic sectors, helping destinations & businesses reach success:
• Author of The Tourism Practitioner Newsletter.
• Tourism Destinations Data-Driven Strategist.
• International Experience in Four Continents.
• Developer of 4 Tourism Intelligence Tools.
• Mentor International University Platform.
• Author Tourism Market Access Program.
• Advisor of Public Bodies in 3 Countries.
• Artificial Intelligence & Web Developer.
• Tourism Responsible 2 National Parks.
• Author 8 Tourism Scientific Articles.
• Co-author 2 Unesco Declarations.
• CEO Water Source Trust Fund.
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